Camila Coelho

Camila Coelho is a Brazilian-American fashion and beauty influencer and entrepreneur. Born in Governador Valadares, Minas Gerais, Brazil, she moved to the United States at the age of 14. Before her rise to fame, Coelho worked in retail at a department store, an experience that provided her with foundational knowledge of the fashion industry and customer service. She began her digital career by creating a YouTube channel in 2010, initially sharing makeup tutorials and styling tips. Her relatable personality and expertise in creating glamorous yet accessible looks quickly garnered a significant following, establishing her as a prominent voice in the beauty community.

Coelho's major contributions are centered on democratizing high fashion and luxury beauty. She built a massive, engaged online community by creating content that bridges the gap between aspirational runway trends and everyday wearable style. A pivotal contribution was the launch of her own beauty brand, Elaluz, in 2020. The brand is notable for its commitment to inclusivity, offering a wide range of foundation shades and promoting a message of self-empowerment. Furthermore, she has collaborated with major global brands like Dior and Revolve, often using these partnerships to infuse a Latin American perspective into mainstream fashion narratives.

Coelho has had a substantial impact on the influencer and beauty industries by demonstrating the commercial power and cultural influence of a bilingual, bicultural creator. She was instrumental in paving the way for other Brazilian and Latin American influencers to gain international recognition. Her success shifted industry perceptions, proving that authenticity and a strong personal connection with an audience can rival traditional advertising. The launch of Elaluz further cemented her impact, moving her from an endorser of products to a creator of them and setting a new standard for influencer-led brands focused on genuine inclusivity and brand mission.

Currently, Camila Coelho continues to be a leading content creator across YouTube, Instagram, and TikTok, where she shares fashion, beauty, and lifestyle content with her millions of followers. She remains actively involved as the founder and creative force behind her beauty brand, Elaluz, overseeing product development and brand strategy. Her work frequently includes high-profile collaborations with luxury fashion houses, and she has expanded her presence into public speaking and industry panels, discussing entrepreneurship and the evolution of digital influence. She also maintains a strong connection to her Brazilian heritage, often featuring it prominently in her content and business ventures.

Camila Coelho is a Brazilian-American fashion and beauty influencer and entrepreneur. Born in Minas Gerais, Brazil, she moved to the United States as a young adult. Her career began unconventionally while she was working as a sales associate at a department store. She started her first YouTube channel to share her passion for makeup, creating looks during her lunch breaks. Her relatable personality and expert beauty tips quickly resonated with a global audience, transforming her from a retail employee into a top-tier digital creator and business founder.

Camila Coelho matters because she represents a new model of success in the digital age, built on authenticity and entrepreneurial spirit. She broke into an industry with no formal connections, using social media as her platform. Her journey inspires millions by showing that passion and hard work can lead to a self-made career. Furthermore, as a prominent Latina voice, she has championed diversity and representation in the beauty and fashion worlds, proving that global influence is not limited by background or birthplace.

Camila is best known for her accessible and glamorous makeup tutorials, fashion hauls, and lifestyle vlogs that connect with millions of followers. She is celebrated for her signature bold eyeliner and glowing complexion. Beyond her social media content, she is a successful entrepreneur. She launched her own inclusive beauty brand, Elaluz, which focuses on empowering self-expression through high-quality, clean makeup. She is also recognized for her high-fashion collaborations with major brands and her frequent front-row appearances at prestigious fashion weeks in New York and Paris, solidifying her status as a respected industry figure.