Danielle Bernstein

Danielle Bernstein was born on May 28, 1992, in New York. She initially pursued a degree in Fashion Communications at the State University of New York (SUNY) at Oneonta but left after her sophomore year to focus on her burgeoning career in the digital fashion space. In 2010, while still in college, she launched her blog, WeWoreWhat, as a street-style diary. The platform quickly gained traction for its accessible and trend-focused content, chronicling her personal style and the outfits of other young women in New York City. This early start positioned her at the forefront of the influencer marketing wave.

Bernstein's primary contribution is the creation and scaling of the WeWoreWhat brand into a multi-faceted business. She was an early adopter of monetizing a personal blog through affiliate marketing, brand partnerships, and sponsored content, demonstrating a viable business model for fashion influencers. She expanded her influence by authoring a book, "This is Not a Fashion Story," and launching several product-based ventures. These include a jewelry collaboration with Macy's INC International Concepts, a line of shapewear called Moe & Maje, and a tech-focused brand, Archive. Her work has centered on identifying market gaps and creating products that cater directly to her audience's demands.

Danielle Bernstein significantly impacted the fashion industry by helping to legitimize and professionalize the role of the fashion influencer. Her business acumen transformed what was often seen as a hobby into a serious career path, influencing a generation of content creators to build their own brands. She was instrumental in shifting a portion of fashion marketing budgets away from traditional advertising and toward influencer collaborations. Furthermore, her product launches, particularly in shapewear, challenged established industry players by leveraging her direct connection with a large, engaged community to drive sales and brand awareness.

Today, Bernstein continues to operate as the CEO and creative director of the WeWoreWhat brand. Her current work is heavily focused on her entrepreneurial ventures, including the ongoing management and expansion of Archive, a resale platform for contemporary fashion. She remains an active content creator on Instagram and TikTok, where she shares fashion, business advice, and details of her entrepreneurial journey. Bernstein also frequently speaks on panels and podcasts about building a business in the digital age, positioning herself as an expert in influencer marketing and e-commerce.

Danielle Bernstein is a fashion entrepreneur and digital content creator best known as the founder of the influential style blog and brand, WeWoreWhat. She launched her blog in 2010 while studying at the Fashion Institute of Technology, initially as a street-style diary documenting what she and her peers were wearing in New York City. Her keen eye for trends and accessible style quickly grew a loyal online following. This early success allowed her to drop out of college and turn her blog into a full-fledged business, evolving from a personal style diary into a multi-million dollar empire.

Berninson matters because she represents a new wave of self-made entrepreneurs who built a career entirely through digital media. She was one of the first major fashion influencers, demonstrating the immense power of social media and personal branding long before it became a standard career path. Her journey from college blogger to CEO shows how passion, when combined with business savvy, can create a powerful brand. She has influenced how millions of people shop and think about fashion, proving that you don't need a traditional fashion industry background to become a major player.

She is most famous for WeWoreWhat, which has grown into a massive platform with millions of followers across Instagram and other social channels. Bernstein is known for her accessible, trend-driven style and her ability to quickly identify and popularize new fashion trends. Beyond blogging, she has expanded her brand into successful product lines, including numerous high-profile collaborations with major retailers and the launch of her own brand, Moe. However, her career has also been marked by significant controversy, with multiple public accusations of design plagiarism from smaller designers and brands, which has shaped her public reputation.