Hailey Bieber

Hailey Bieber, born Hailey Rhode Baldwin on November 22, 1996, is an American model, media personality, and socialite. She is the daughter of actor Stephen Baldwin and began her career in modeling as a teenager. Her profile rose significantly following her relationship with and subsequent marriage to global pop star Justin Bieber in 2018. Prior to this, she had already established a presence in the fashion world, walking runways for major designers like Tommy Hilfiger and appearing in campaigns for brands such as Guess. Her background provided a platform, but her career trajectory has been largely self-driven within the fashion and beauty industries.

Bieber's major contributions lie in her role as a modern fashion and beauty influencer. She has leveraged her high-profile status to build a substantial personal brand. A key contribution is the co-founding of her skincare line, Rhode, in 2022. The brand, named after her middle name, quickly gained attention for its accessible price point and minimalist, effective formulations. In the modeling sphere, she has been a face for prestigious brands including Versace, Jimmy Choo, and Saint Laurent. Furthermore, her consistent presence on social media platforms, particularly Instagram and TikTok, allows her to directly shape trends and consumer behavior.

Hailey Bieber's impact is defined by her ability to set and popularize trends on a massive scale. Specific aesthetics, such as the "glazed donut" nails and "strawberry girl" makeup look, have been directly attributed to her and have gone viral, influencing beauty standards and salon requests worldwide. Her style, often described as "quiet luxury" or "model-off-duty," is widely emulated, making her a key reference point in contemporary fashion. Through Rhode, she has impacted the beauty industry by demonstrating the commercial power of a celebrity-driven brand that prioritizes product efficacy and brand identity over mere endorsement, encouraging a shift towards more founder-led ventures.

Bieber currently focuses on the expansion and development of her brand, Rhode. This involves launching new product lines and maintaining an active, engaged community around the brand's ethos. She continues her modeling work, frequently appearing in high-fashion editorial spreads and advertising campaigns. A significant part of her current activity is her influential social media presence, where she shares style choices, beauty routines, and glimpses of her personal life, solidifying her status as a top-tier digital content creator. She also occasionally engages in television projects, such as serving as an executive producer and appearing in the YouTube Originals series "Justin Bieber: Seasons."

Hailey Bieber, born Hailey Rhode Bieber (née Baldwin), is an American model, media personality, and style icon. She is the daughter of actor Stephen Baldwin and entered the public eye at a young age, initially known for her famous family. She has since carved out her own highly successful career, firmly establishing herself as a leading figure in the fashion and beauty industries. In 2018, she married global pop superstar Justin Bieber, a union that placed her under an even more intense media spotlight. Beyond her public persona, she is also an entrepreneur, having launched her own skincare line, Rhode.

Hailey Bieber matters because she represents a new generation of digital-first influencers who have immense power to shape trends. With tens of millions of followers on social media platforms, her choices in clothing, makeup, and wellness have a direct and immediate impact on consumer behavior and brand popularity. She has leveraged her platform to become a formidable businesswoman, proving that influence can be successfully monetized into tangible brands. Her candid discussions about mental health and the pressures of living in the public eye also make her a relatable and influential voice for her young audience.

Hailey Bieber is primarily known for her "model-off-duty" aesthetic, a style that is both polished and seemingly effortless. This specific look—often featuring oversized blazers, slicked-back hair, and minimalist makeup—is widely imitated and has become a dominant trend. She is a frequent face in major fashion campaigns for brands like Saint Laurent and Versace and has graced the covers of top magazines such as Vogue. In recent years, she has become famous for popularizing specific beauty trends, most notably the "glazed donut" skin and "strawberry girl" makeup looks, which went viral on social media. Her Rhode skincare brand is celebrated for its accessible price point and effective, simple formulations.