Mona Kattan

Background

Mona Kattan is a Lebanese-American entrepreneur and business executive, best known for her work in the beauty and fragrance industries. She earned a Bachelor of Science in Business Administration from the American University of Sharjah. Early in her career, Kattan worked in marketing and sales for brands like Chalhoub Group and Gucci, gaining experience in luxury retail and consumer behavior.

Major Contributions

Kattan co-founded Huda Beauty in 2013 alongside her sister, Huda Kattan, serving as the Global President. The brand revolutionized the beauty industry with its high-quality makeup products and inclusive shade ranges. She also played a key role in launching Kayali Fragrances, a niche perfume line under the Huda Beauty umbrella, known for its layered scents and viral popularity.

Co-founded Huda Beauty, a billion-dollar beauty brand.

Launched Kayali Fragrances, blending Middle Eastern and Western scent profiles.

Spearheaded global expansion strategies, making Huda Beauty available in Sephora, Harrods, and other major retailers.

Impact on Their Field

Kattan’s work has influenced the beauty industry’s shift toward inclusivity and experiential fragrances. Her leadership in marketing and product development helped Huda Beauty become one of the fastest-growing beauty brands worldwide. Kayali Fragrances introduced a new trend of “scent stacking,” encouraging consumers to layer perfumes for personalized aromas.

Current Work/Relevance

As of 2024, Kattan continues to lead Huda Beauty and Kayali Fragrances, focusing on innovation and sustainability. She actively engages with consumers through social media, sharing behind-the-scenes insights and upcoming product launches. Her influence extends to advisory roles, where she mentors emerging entrepreneurs in the beauty and lifestyle sectors.

Who They Are
Mona Kattan is a beauty entrepreneur and global businesswoman, best known as the co-founder of Huda Beauty, one of the world’s most successful beauty brands. Born in the United States to Iraqi parents, she grew up in a family that valued creativity and entrepreneurship. Alongside her sister, Huda Kattan, Mona turned a passion for beauty into a billion-dollar empire. Her journey began with a finance degree, but she quickly pivoted to the beauty industry, where her business acumen and eye for trends set her apart.

Why They Matter
Mona Kattan has played a pivotal role in reshaping the beauty industry, making it more inclusive and innovative. As the Global President of Huda Beauty, she has helped expand the brand from a single line of false eyelashes to a global powerhouse with products sold in over 150 countries. Her leadership has earned her recognition on Forbes’ list of Top 20 Most Powerful Women in the Middle East. Beyond business, Mona is a vocal advocate for mental health and self-care, often sharing personal insights to inspire others.

What They’re Known For
Mona Kattan is synonymous with glamour, entrepreneurship, and viral beauty trends. Here are some of her standout contributions:

Launching Kayali, a niche fragrance line under the Huda Beauty umbrella, which became a cult favorite for its unique scents

Pioneering social media marketing strategies that turned Huda Beauty into a digital sensation

Collaborating with major retailers like Sephora to make the brand accessible worldwide

Her charismatic presence on platforms like Instagram, where she shares beauty tips, business advice, and glimpses of her jet-setting lifestyle