Ramesh srivats

Who They Are

Ramesh Srivats is a prominent Indian advertising professional, entrepreneur, and one of the country's most popular social media personalities. He began his career in the advertising industry, working with major agencies where he honed his skills in branding and creative communication. This professional background in understanding what captures public attention became the foundation for his later, more widely recognized work. He is also the founder of a marketing consultancy, leveraging his expertise to help brands navigate the digital landscape.

Why They Matter

Ramesh Srivats matters because he masterfully uses humor to hold up a mirror to contemporary Indian society, culture, and the absurdities of daily life. His key achievement lies in building a massive, dedicated online following without the use of traditional celebrity status or sensationalism. He demonstrated how sharp, relatable, and clean observational comedy could achieve virality and create a powerful personal brand. Furthermore, his transition from a corporate advertising leader to a successful independent content creator and entrepreneur serves as an inspiring model for many professionals.


What They’re Known For

Ramesh Srivats is overwhelmingly known for his hilarious and insightful tweets on X (formerly Twitter). His content brilliantly encapsulates the essence of modern Indian experiences, from the frustrations of customer service calls and the drama of family WhatsApp groups to witty commentary on current events and pop culture.


His most popular work includes:

His legendary live-tweeting of cricket matches, where his humorous commentary often rivals the excitement of the game itself.

Creating and popularizing the term ‘Subtweet Center’ for a series of tweets that perfectly describe common situations without naming them.

His annual April Fool's Day pranks, which have become a highly anticipated event on the Indian internet.