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Entertainment
Updated July 4, 2025
Ultra Violette
Ultra Violette is an Australian skincare brand specializing in clean, high-performance sunscreens. They are known for merging sun protection with luxurious, everyday skincare benefits.
Notable Facts
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Sun protection with skincare benefits
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Broad spectrum UV defense
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Lightweight non greasy formula
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Hydrating and antioxidant rich
Career Highlights
Background
Ultra Violette is an Australian skincare brand specializing in hybrid suncare products that combine UV protection with skincare benefits. Founded in 2019 by Ava Matthews and Bec Jefferd, the brand emerged from a gap in the market for high-performance sunscreens that also delivered cosmetic elegance. Matthews and Jefferd leveraged their backgrounds in beauty and skincare formulation, with Jefferd having prior experience as a makeup artist and Matthews in product development.
Major Contributions
Ultra Violette revolutionized suncare by introducing products that double as skincare and makeup primers. Their formulations are known for their lightweight textures, broad-spectrum SPF protection, and inclusion of active skincare ingredients. Key products include:
Queen Screen SPF 50+: A moisturizing sunscreen with kakadu plum and hyaluronic acid.
Lean Screen SPF 50+: A mattifying, mineral-based sunscreen ideal for oily skin.
Supreme Screen SPF 50+: A hydrating formula with niacinamide and vitamin C.
The brand also pioneered eco-conscious packaging, using recyclable materials and reducing plastic waste.
Impact on Their Field
Ultra Violette disrupted the traditional suncare industry by appealing to consumers who previously avoided sunscreen due to heavy or greasy formulations. Their products gained rapid popularity among beauty enthusiasts and skincare professionals, bridging the gap between dermatological efficacy and cosmetic appeal. The brand’s success influenced other companies to prioritize sensory elegance in SPF products, shifting industry standards.
Current Work/Relevance
Ultra Violette continues to expand its product line and global reach, with distribution in major markets like the US and UK. The brand remains at the forefront of innovation, recently introducing tinted sunscreens and refillable packaging options. Collaborations with dermatologists and beauty influencers reinforce its reputation as a leader in modern suncare. Ultra Violette’s emphasis on sustainability and multifunctional products ensures its ongoing relevance in the evolving skincare industry.
Ultra Violette is an Australian skincare brand specializing in hybrid suncare products that combine UV protection with skincare benefits. Founded in 2019 by Ava Matthews and Bec Jefferd, the brand emerged from a gap in the market for high-performance sunscreens that also delivered cosmetic elegance. Matthews and Jefferd leveraged their backgrounds in beauty and skincare formulation, with Jefferd having prior experience as a makeup artist and Matthews in product development.
Major Contributions
Ultra Violette revolutionized suncare by introducing products that double as skincare and makeup primers. Their formulations are known for their lightweight textures, broad-spectrum SPF protection, and inclusion of active skincare ingredients. Key products include:
Impact on Their Field
Ultra Violette disrupted the traditional suncare industry by appealing to consumers who previously avoided sunscreen due to heavy or greasy formulations. Their products gained rapid popularity among beauty enthusiasts and skincare professionals, bridging the gap between dermatological efficacy and cosmetic appeal. The brand’s success influenced other companies to prioritize sensory elegance in SPF products, shifting industry standards.
Current Work/Relevance
Ultra Violette continues to expand its product line and global reach, with distribution in major markets like the US and UK. The brand remains at the forefront of innovation, recently introducing tinted sunscreens and refillable packaging options. Collaborations with dermatologists and beauty influencers reinforce its reputation as a leader in modern suncare. Ultra Violette’s emphasis on sustainability and multifunctional products ensures its ongoing relevance in the evolving skincare industry.
Personal Story
Who They Are
Ultra Violette is an Australian skincare-meets-makeup brand founded in 2019 by Ava Matthews and Bec Jefferd. The duo set out to create sunscreens that feel luxurious, blend seamlessly into skincare routines, and work well under makeup. With a focus on innovation and simplicity, Ultra Violette quickly became a cult favorite for those who want sun protection without the heavy, greasy feel of traditional formulas.
Why They Matter
Ultra Violette disrupted the sunscreen market by making SPF glamorous and effortless. Their products are vegan, cruelty-free, and packed with skincare benefits like hydration and antioxidants. Key achievements include:
Launching with Mecca, Australia’s leading beauty retailer, which helped them gain instant credibility
Winning multiple beauty awards, including the coveted Allure Best of Beauty title
Expanding globally, making their products accessible in the US, UK, and beyond
What They’re Known For
Ultra Violette’s standout product is the Queen Screen SPF 50+, a lightweight, luminous sunscreen that doubles as a primer. Other fan favorites include:
Clean Screen SPF 30, a mattifying sunscreen perfect for oily skin
Supreme Screen SPF 50+, a hydrating formula for dry or sensitive skin
Dream Screen SPF 50, a tinted option for a no-makeup glow
Their sleek packaging and clever marketing (like the tagline “Skincare that’s screen-ready”) have made them a go-to for beauty lovers who want sun protection to feel like a treat, not a chore.
Ultra Violette is an Australian skincare-meets-makeup brand founded in 2019 by Ava Matthews and Bec Jefferd. The duo set out to create sunscreens that feel luxurious, blend seamlessly into skincare routines, and work well under makeup. With a focus on innovation and simplicity, Ultra Violette quickly became a cult favorite for those who want sun protection without the heavy, greasy feel of traditional formulas.
Why They Matter
Ultra Violette disrupted the sunscreen market by making SPF glamorous and effortless. Their products are vegan, cruelty-free, and packed with skincare benefits like hydration and antioxidants. Key achievements include:
What They’re Known For
Ultra Violette’s standout product is the Queen Screen SPF 50+, a lightweight, luminous sunscreen that doubles as a primer. Other fan favorites include:
Their sleek packaging and clever marketing (like the tagline “Skincare that’s screen-ready”) have made them a go-to for beauty lovers who want sun protection to feel like a treat, not a chore.