Amanda Goetz

Background

Amanda Goetz earned a Bachelor of Arts in Communications from the University of Michigan. Her early career was in digital marketing and brand strategy, where she held leadership positions at companies such as The Knot Worldwide, building foundational expertise in consumer behavior and e-commerce.

Major Contributions

Amanda Goetz is the founder of House of Wise, a wellness brand that formulates CBD-based products specifically designed to address the unique stressors faced by women. She is also recognized for her work in articulating and popularizing the concept of "brand therapy," a strategic framework that posits a brand's messaging and identity must be built upon a deep, therapeutic understanding of its target audience's core anxieties, desires, and needs. This approach moves beyond traditional marketing demographics to focus on psychographics and emotional drivers.

Impact on their Field

Goetz's contributions have influenced the direct-to-consumer wellness and branding sectors. The launch of House of Wise brought a data-driven and audience-specific approach to the CBD market, a sector previously characterized by generalized products. Her theory of brand therapy has been adopted by marketers and entrepreneurs as a methodology for creating more resonant and authentic connections with consumers, shifting focus from features to emotional benefits and psychological fulfillment.

Current Work/Relevance

Amanda Goetz currently serves as the CEO of House of Wise, leading the company's strategy, product development, and growth initiatives. She maintains an active presence as a speaker and thought leader, frequently discussing topics related to entrepreneurship, women's health, and modern branding strategies on industry podcasts and at conferences. Her work continues to be relevant as consumer demand for purpose-driven, transparent brands and tailored wellness solutions continues to grow.

Amanda Goetz is a dynamic entrepreneur, marketing strategist, and thought leader in the modern business world. She is the founder of House of Wise, a wellness brand creating products to help high-achieving women manage stress and improve sleep. Her background is rooted in the corporate world, having held senior marketing roles at major companies like The Knot and Vimeo, where she honed her expertise in brand building and digital strategy before venturing out on her own.

Why they matter

Amanda's key achievements lie in her ability to bridge the gap between corporate expertise and entrepreneurial innovation. She successfully launched House of Wise, securing its place in the competitive wellness market by focusing on a clear, underserved demographic. Her work has been featured in prominent publications like Forbes and Business Insider, validating her approach to business. Furthermore, she has built a significant and engaged personal brand, using her platform to empower other female founders and professionals with practical marketing and business advice.

What they’re known for

Amanda is widely recognized as the founder and driving force behind House of Wise. The brand is celebrated for its high-quality, hemp-derived CBD and other wellness products designed specifically for the challenges faced by ambitious women. Beyond her company, she is a popular voice on LinkedIn and Instagram, where she shares candid insights on:

Entrepreneurship and the realities of building a business

Marketing strategies that actually work

Work-life balance and personal wellness for founders

Her content is known for being authentic, actionable, and highly relatable, making complex business concepts accessible to a broad audience.