Amanda Natividad

Amanda Natividad is a seasoned marketing professional with a career spanning over a decade in content, growth, and brand marketing. Prior to joining SparkToro, she held significant marketing roles at companies such as Animalz, a content marketing agency for B2B SaaS companies, and Meta, where she worked on growth and engagement initiatives. Her educational background includes a degree in journalism, which has heavily influenced her data-informed yet narrative-driven approach to marketing strategy.

A significant contribution has been her role in establishing and scaling SparkToro's brand presence and audience growth since she joined as VP of Marketing. She has been instrumental in developing and executing content strategies that demystify audience intelligence and marketing analytics for a broad audience. Natividad is also widely recognized for creating and popularizing the "skyscraper technique" for content upgrades and for her advocacy of building in public, a transparent approach to marketing that shares both successes and failures to educate the community.

Natividad has had a substantial impact on the marketing field by championing authenticity and data-backed decision-making. Her extensive writing, speaking engagements, and active presence on social media platforms, particularly LinkedIn and Twitter (now X), have made her a trusted voice for modern marketers. She has influenced how professionals think about content quality, SEO, and community building, moving the conversation away from pure vanity metrics and toward genuine audience understanding and engagement.

In her current role as VP of Marketing at SparkToro, Natividad leads all marketing initiatives for the audience intelligence software company. Her work focuses on driving brand awareness, customer acquisition, and product education through a multi-channel strategy encompassing content marketing, SEO, social media, and public relations. She continues to be a prolific writer and speaker, frequently contributing expert insights to major industry publications and events, and is deeply involved in the product's evolution to ensure it meets market needs.

Amanda Natividad is the Vice President of Marketing at SparkToro, a software company that provides audience research tools. She is a seasoned marketing leader with a background that spans content strategy, brand development, and community building. Her career includes previous roles at notable companies like Animalz, a content marketing agency, and Meta, where she honed her expertise in creating impactful and data-informed marketing strategies.

Amanda matters because she represents a modern, authentic, and highly effective approach to marketing. In an industry often crowded with jargon and impersonal tactics, she champions strategies that prioritize genuine audience connection and trust. Her work helps demystify complex marketing concepts, making them accessible and actionable for businesses of all sizes. By focusing on ethical practices and providing immense value to audiences, she sets a standard for how marketing can and should be done in the digital age.

Amanda is widely recognized as a leading voice in content and community-led marketing. She is a prolific writer and speaker, frequently sharing her insights on newsletters, social media, and industry podcasts. A significant part of her reputation is built on her popular "Marketing Against the Grain" newsletter, co-hosted with Kipp Bodnar, which offers contrarian and practical advice for marketers. She is also known for her advocacy of building in public—transparently sharing her processes, successes, and failures—which has cultivated a large and loyal following who value her honesty and expertise.