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Design/education
Updated August 19, 2025
Chris Do
Chris Do is a designer and educator who founded The Futur. He is known for teaching business and creative skills to designers.
Notable Facts
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Career Highlights
Background
Chris Do is a Vietnamese-American designer, educator, and entrepreneur. He graduated with a Bachelor of Fine Arts in Graphic Design from the ArtCenter College of Design in Pasadena, California. His early career was rooted in traditional design roles, working as a designer and art director for various agencies and clients in the entertainment and technology sectors, which provided a foundational understanding of the creative industry's business dynamics.
Major contributions
Chris Do is the founder of Blind and the Futur—a multi-platform educational ecosystem. Blind is a full-service creative agency that has worked with major global brands. The Futur, however, represents his most significant contribution. It is an online education platform dedicated to teaching business and creative skills to entrepreneurs and designers. He did not invent new theories but is recognized for popularizing and clearly articulating business frameworks for creative professionals. His major contributions include developing a systematic approach to value-based pricing, client negotiation, and positioning for creative services, moving away from traditional hourly or project-based billing models.
Impact on their field
The impact of Chris Do's work through The Futur has been substantial in bridging the gap between creative talent and business acumen. He has influenced a global community of designers, illustrators, and agency owners by providing them with the tools to understand their value, price their services accordingly, and build sustainable businesses. His content, distributed via YouTube, courses, and podcasts, has democratized business education for creatives, challenging long-standing industry norms and empowering individuals to operate more professionally and profitably.
Current work/relevance
Chris Do remains the CEO and central educator for The Futur. His current work focuses on expanding the platform's educational content, which includes live coaching calls, deep-dive courses, and a prolific YouTube channel. He is actively involved in speaking engagements and workshops. His relevance continues as the creative economy grows, with an ongoing need for professionals to navigate the complexities of freelancing, running agencies, and adapting to new technologies and market demands. The Futur's community and content library continue to serve as a primary resource for many in the field.
Chris Do is a Vietnamese-American designer, educator, and entrepreneur. He graduated with a Bachelor of Fine Arts in Graphic Design from the ArtCenter College of Design in Pasadena, California. His early career was rooted in traditional design roles, working as a designer and art director for various agencies and clients in the entertainment and technology sectors, which provided a foundational understanding of the creative industry's business dynamics.
Major contributions
Chris Do is the founder of Blind and the Futur—a multi-platform educational ecosystem. Blind is a full-service creative agency that has worked with major global brands. The Futur, however, represents his most significant contribution. It is an online education platform dedicated to teaching business and creative skills to entrepreneurs and designers. He did not invent new theories but is recognized for popularizing and clearly articulating business frameworks for creative professionals. His major contributions include developing a systematic approach to value-based pricing, client negotiation, and positioning for creative services, moving away from traditional hourly or project-based billing models.
Impact on their field
The impact of Chris Do's work through The Futur has been substantial in bridging the gap between creative talent and business acumen. He has influenced a global community of designers, illustrators, and agency owners by providing them with the tools to understand their value, price their services accordingly, and build sustainable businesses. His content, distributed via YouTube, courses, and podcasts, has democratized business education for creatives, challenging long-standing industry norms and empowering individuals to operate more professionally and profitably.
Current work/relevance
Chris Do remains the CEO and central educator for The Futur. His current work focuses on expanding the platform's educational content, which includes live coaching calls, deep-dive courses, and a prolific YouTube channel. He is actively involved in speaking engagements and workshops. His relevance continues as the creative economy grows, with an ongoing need for professionals to navigate the complexities of freelancing, running agencies, and adapting to new technologies and market demands. The Futur's community and content library continue to serve as a primary resource for many in the field.
Personal Story
Who is Chris Do?
Chris Do is a designer, educator, and entrepreneur who has become a leading voice for creative professionals. He is the founder of The Futur, an online education platform, and Blind, a brand strategy and design consultancy. His journey began not in a corporate boardroom but in a traditional immigrant family, where he learned the value of hard work and eventually channeled that drive into the creative world. This background gives him a unique, no-nonsense perspective on the business side of design, making his advice both practical and deeply relatable.
Why He Matters
Chris Do’s key achievement is democratizing business knowledge for creatives. He recognized that many talented designers, artists, and photographers struggle to turn their passion into a profitable career. Through The Futur, he has provided millions with free, high-quality content that teaches them how to price their work, negotiate with clients, and build sustainable businesses. He has empowered a generation of freelancers and agency owners to value their expertise correctly and achieve financial independence doing what they love.
What He's Known For
Chris Do is best known for his incredibly popular and engaging YouTube channel and podcast, also under The Futur banner. His content is direct, insightful, and cuts through the fluff. He is famous for his live "pro bono" sessions where he critiques pitches and rebrands businesses on the spot, offering invaluable lessons in real-time.
His candid interviews with industry leaders.
Deep-dive critiques of logos and brand identities.
Practical videos on negotiation and sales techniques.
His ability to break down complex business concepts into actionable steps has made him a trusted mentor to a global audience.
Chris Do is a designer, educator, and entrepreneur who has become a leading voice for creative professionals. He is the founder of The Futur, an online education platform, and Blind, a brand strategy and design consultancy. His journey began not in a corporate boardroom but in a traditional immigrant family, where he learned the value of hard work and eventually channeled that drive into the creative world. This background gives him a unique, no-nonsense perspective on the business side of design, making his advice both practical and deeply relatable.
Why He Matters
Chris Do’s key achievement is democratizing business knowledge for creatives. He recognized that many talented designers, artists, and photographers struggle to turn their passion into a profitable career. Through The Futur, he has provided millions with free, high-quality content that teaches them how to price their work, negotiate with clients, and build sustainable businesses. He has empowered a generation of freelancers and agency owners to value their expertise correctly and achieve financial independence doing what they love.
What He's Known For
Chris Do is best known for his incredibly popular and engaging YouTube channel and podcast, also under The Futur banner. His content is direct, insightful, and cuts through the fluff. He is famous for his live "pro bono" sessions where he critiques pitches and rebrands businesses on the spot, offering invaluable lessons in real-time.