Laura Roeder

Background

Laura Roeder is an entrepreneur and digital marketing expert. She attended the University of Texas at Austin. Her early career involved working as a freelance web designer, which provided her with firsthand experience in building a business and marketing services online. This foundational period was crucial in shaping her understanding of the challenges faced by small business owners and entrepreneurs.

Major contributions

Laura Roeder is the founder of several companies and the creator of significant marketing frameworks. She is best known for creating MeetEdgar, a social media scheduling and automation tool. The software was innovative for its ability to recycle and repurpose evergreen content, addressing a key pain point in social media management. Prior to MeetEdgar, she founded LKR Social Media, a consultancy that helped establish her reputation in the field. She is also recognized for developing the concept of "Creating Fame," a marketing methodology focused on building authority and a recognizable brand.

Impact on their field

Roeder's work has had a substantial impact on the field of digital marketing, particularly for solopreneurs and small businesses. The development of MeetEdgar introduced a new level of automation to social media strategy, shifting the focus from constant content creation to strategic content curation and recycling. This approach has been widely adopted. Her teachings and frameworks, especially around "Creating Fame," have provided a structured and accessible path for entrepreneurs to build their online presence and establish themselves as experts in their niche, democratizing elements of public relations and brand building.

Current work/relevance

Laura Roeder remains an active figure in the entrepreneurial and tech spaces. She continues to be involved with MeetEdgar, which was acquired by the software company System1 in 2021. She has transitioned into an advisory role for the company. Her current focus includes investing in and advising other technology startups. She also shares her expertise through public speaking engagements and her personal platform, discussing topics related to entrepreneurship, business growth, and marketing strategy, maintaining her relevance as a thought leader.

Laura Roeder is a dynamic entrepreneur and marketing expert who has made a name for herself by helping small businesses and creators grow their online presence. Originally from Wisconsin, she began her career in the digital space early, recognizing the power of social media and content marketing long before they became mainstream tools. With a passion for teaching and simplifying complex topics, Laura built a career focused on empowering others to succeed on their own terms.

Why she matters

Laura’s key achievements include founding multiple successful companies that have impacted thousands of entrepreneurs. She launched MeetEdgar, a social media automation tool that saves time by recycling and scheduling content—a game-changer for small business owners. She also created LKR Social Media, a training company that provided accessible marketing education through courses and workshops. Her work has earned features in major publications like Forbes and Entrepreneur, and she’s known for her ability to translate marketing strategies into actionable steps.

What she’s known for

Laura is widely recognized for her popular work in social media strategy and digital marketing education. She’s a sought-after speaker and has hosted conferences and webinars attended by audiences worldwide. Her relatable, no-fluff approach resonates with entrepreneurs who appreciate practical advice. Key aspects of her influence include:

Creating MeetEdgar, a tool that simplifies social media management

Hosting the "Create Anyway" podcast, inspiring people to pursue creative projects

Authoring courses and guides on building an audience and marketing with ease

Advocating for work-life balance and mental health in entrepreneurship

Laura’s legacy lies in making marketing feel achievable—not overwhelming—for everyday business owners.