Val Geisler

Val Geisler is an email marketing strategist and consultant who began her career in the creative and tech startup spaces. Her professional journey into email marketing was not through a traditional marketing education but was forged through hands-on experience, initially by managing customer support and community for various SaaS companies. This frontline work provided her with deep insights into customer psychology and pain points, which became the foundation for her customer-centric approach to email strategy. She transitioned into focusing exclusively on email marketing, building a reputation for translating complex marketing concepts into actionable, effective campaigns for small businesses and entrepreneurs.

Geisler is widely recognized for developing and popularizing the concept of the "Customer Value Journey" (CVJ) within email marketing. This framework moves beyond simple broadcast blasts and focuses on crafting a strategic email sequence that guides a subscriber from initial awareness to becoming a loyal, repeat customer. She has been a vocal advocate for the strategic use of automation, particularly welcome sequences and onboarding flows, to build relationships and increase customer lifetime value. Her methodology emphasizes storytelling, clarity, and providing tangible value in every communication, moving away from purely promotional content.

Her practical, no-fluff teaching style has made advanced email marketing strategies accessible to solopreneurs and small business owners who lack large marketing budgets. By demystifying marketing automation and focusing on genuine connection, she has influenced a shift away from aggressive, sales-heavy email tactics toward more sustainable, relationship-based marketing. Her work, shared through courses, public speaking, and her own prolific email newsletter, has helped countless businesses improve their conversion rates and build more loyal audiences. She is often cited as an expert who bridges the gap between high-level strategy and day-to-day execution.

Val Geisler currently operates as an independent consultant and educator through her company, Fix My Funnel. She offers strategic consulting, copywriting services, and coaching for businesses looking to overhaul their email marketing systems. A significant part of her current work involves teaching through her signature courses and workshops, which focus on implementing the Customer Value Journey framework. She remains an active speaker at marketing conferences and continues to publish regular content on her website and newsletter, sharing insights on email strategy, conversion optimization, and building authentic customer relationships.

Val Geisler is a leading email marketing expert and consultant who helps businesses build meaningful relationships with their audiences through the inbox. She is a passionate advocate for treating email not as a broadcast channel, but as a genuine conversation. Her background blends a deep understanding of marketing strategy with a focus on clear, human-centered communication. She works directly with companies, from solopreneurs to established brands, to transform their email programs from ignored newsletters into eagerly awaited messages.

In a digital world saturated with noisy social media ads and fleeting trends, Geisler champions the power of the inbox—a space people actually choose to visit. She matters because she cuts through the complex jargon of marketing technology and focuses on what truly works: building trust and delivering value. Her philosophy empowers businesses to stop chasing algorithm changes and start building a reliable, owned audience. This approach leads to higher customer loyalty, increased sales, and a marketing asset that a company fully controls.

Val Geisler is best known for her accessible, no-fluff teaching style and her famous "Customer Value Journey" framework for email. She is a sought-after speaker and the voice behind popular resources that demystify email marketing. A core tenet of her work is the concept of the "unboring email," which emphasizes storytelling and personality over dry, promotional blasts. She is also widely recognized for her expertise in converting subscribers into paying customers using simple, automated email sequences that feel personal and helpful, not salesy.