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Business/entrepreneurship
Updated August 19, 2025
Grace Beverley
Grace Beverley is a British entrepreneur who founded the sustainable activewear brand TALA. She is significant for building a multi-million pound business empire while promoting ethical consumerism.
Notable Facts
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Sustainable Business Ventures & Entrepreneurship
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Fitness Apparel & Equipment Brand
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Educational Content & Community Building
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Time Management & Productivity Tools
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Advocacy For Women In Business
Career Highlights
Grace Beverley is a British entrepreneur and businesswoman who gained initial recognition through social media and blogging while studying at the University of Oxford.
Background
Grace Beverley attended the University of Oxford, where she earned a degree in Music. During her studies, she concurrently built a significant online presence through her self-titled YouTube channel and blog, TALA, which initially focused on student life, productivity, and fitness. This early period established her personal brand and a dedicated audience, which served as the foundation for her subsequent business ventures.
Major Contributions
Her primary contributions are the founding of multiple direct-to-consumer retail companies. In 2017, she launched B_ND, a fitness equipment and apparel brand. In 2019, she founded TALA, a fashion brand focused on producing sustainable activewear and clothing from recycled materials. That same year, she also acquired and became CEO of SHREDDY, a fitness app providing workout and nutrition plans. These ventures are characterized by their digital-native, social media-driven marketing strategies and a focus on sustainability and ethical production within the fast-moving consumer goods sector.
Impact on their Field
Beverley's impact is observed in the intersection of social media influence and modern entrepreneurship. She demonstrated a model for leveraging a personal online audience to rapidly launch and scale commercial brands outside of traditional venture capital pathways. Her work with TALA, in particular, contributed to the broader conversation and increased market availability of sustainable activewear, challenging industry norms by prioritizing recycled materials and transparent supply chains while maintaining a competitive price point.
Current Work/Relevance
As of the most recent information, Grace Beverley continues to serve as the CEO for her portfolio of companies: TALA, B_ND, and SHREDDY. Her current work involves the ongoing management, strategic direction, and expansion of these brands. She remains an active figure on social media platforms, where she discusses entrepreneurship, business strategy, and sustainability, maintaining her relevance to a consumer and aspirant-entrepreneur audience.
Background
Grace Beverley attended the University of Oxford, where she earned a degree in Music. During her studies, she concurrently built a significant online presence through her self-titled YouTube channel and blog, TALA, which initially focused on student life, productivity, and fitness. This early period established her personal brand and a dedicated audience, which served as the foundation for her subsequent business ventures.
Major Contributions
Her primary contributions are the founding of multiple direct-to-consumer retail companies. In 2017, she launched B_ND, a fitness equipment and apparel brand. In 2019, she founded TALA, a fashion brand focused on producing sustainable activewear and clothing from recycled materials. That same year, she also acquired and became CEO of SHREDDY, a fitness app providing workout and nutrition plans. These ventures are characterized by their digital-native, social media-driven marketing strategies and a focus on sustainability and ethical production within the fast-moving consumer goods sector.
Impact on their Field
Beverley's impact is observed in the intersection of social media influence and modern entrepreneurship. She demonstrated a model for leveraging a personal online audience to rapidly launch and scale commercial brands outside of traditional venture capital pathways. Her work with TALA, in particular, contributed to the broader conversation and increased market availability of sustainable activewear, challenging industry norms by prioritizing recycled materials and transparent supply chains while maintaining a competitive price point.
Current Work/Relevance
As of the most recent information, Grace Beverley continues to serve as the CEO for her portfolio of companies: TALA, B_ND, and SHREDDY. Her current work involves the ongoing management, strategic direction, and expansion of these brands. She remains an active figure on social media platforms, where she discusses entrepreneurship, business strategy, and sustainability, maintaining her relevance to a consumer and aspirant-entrepreneur audience.
Personal Story
Grace Beverley is a British entrepreneur, author, and social media influencer who rose to prominence by building a multi-million pound wellness and fitness empire while still a student at the University of Oxford. She represents a new generation of digitally-native founders who have turned a personal brand into a serious business.
Who she is
Born in 1997, Grace began her online journey as a 'StudyTube' content creator, sharing revision tips and university life vlogs. Her relatable and driven personality quickly amassed a large following. She leveraged this audience to launch her first business ventures, demonstrating an innate understanding of how to connect with her millennial and Gen-Z demographic.
Why she matters
Grace’s significance lies in her remarkable commercial success and her advocacy for blending ambition with well-being. She is the founder and CEO of three distinct companies: TALA, a sustainable activewear brand known for its accessible pricing; Shreddy, a fitness app offering home workout plans; and ‘Ore’, a productivity planner brand. Her achievements have earned her features in major publications like Forbes and established her as a leading voice for young entrepreneurs.
What she's known for
Grace is best known for her flagship brand, TALA, which has disrupted the activewear market by making ethically manufactured, recycled-fabric gym wear both stylish and affordable. She is also a bestselling author; her book 'Working Hard, Hardly Working' critiques hustle culture and explores how to achieve a more balanced, productive life. Her candid social media presence, where she shares both business highs and personal challenges, continues to be a cornerstone of her popularity.
Who she is
Born in 1997, Grace began her online journey as a 'StudyTube' content creator, sharing revision tips and university life vlogs. Her relatable and driven personality quickly amassed a large following. She leveraged this audience to launch her first business ventures, demonstrating an innate understanding of how to connect with her millennial and Gen-Z demographic.
Why she matters
Grace’s significance lies in her remarkable commercial success and her advocacy for blending ambition with well-being. She is the founder and CEO of three distinct companies: TALA, a sustainable activewear brand known for its accessible pricing; Shreddy, a fitness app offering home workout plans; and ‘Ore’, a productivity planner brand. Her achievements have earned her features in major publications like Forbes and established her as a leading voice for young entrepreneurs.
What she's known for
Grace is best known for her flagship brand, TALA, which has disrupted the activewear market by making ethically manufactured, recycled-fabric gym wear both stylish and affordable. She is also a bestselling author; her book 'Working Hard, Hardly Working' critiques hustle culture and explores how to achieve a more balanced, productive life. Her candid social media presence, where she shares both business highs and personal challenges, continues to be a cornerstone of her popularity.